Case Study: Packaging Labels for Bread

Label This Local Business A Success

For second generation baker Brittany Migneault, reaching her first year anniversary in business has been about more than just perfecting traditional Italian recipes. It’s also been about building local connections that help The Bread Shed deliver fresh, attractively packaged loaves to stores and restaurants across the Monadnock Region.

the bread shed focaccia bread sitting on a counter

Brittany turned to the label experts at Electronic Imaging Materials (EIM) to help with a particular packaging problem. Most of the wholesale bakery’s products carry a label sheet inside a clear plastic bag, but Focaccia requires a different solution. The same ingredients that make it so delicious also make it a challenge to package.

Italian Flatbread

The flatbread is lightly brushed with oil and minced garlic, then sprinkled with rosemary and kosher salt—a tasty combination but not at all friendly to product labeling.

Before working with EIM, the bakery used a tag attached to the end of the clear plastic bag. This avoided contact between the product label and the ingredients, but the tag was slow to attach, difficult for customers to read, and sometimes fell off.

EIM developed a better label to stick directly on the package. Careful testing showed EIM’s 670 Wet-Stick material could handle incidental ingredient exposure. This material also prints beautifully in a durable digital printing process that allows quick turnaround with very low minimum quantities.

EIM delivered the labels on an easy-to-use dispenser to reduce labeling time, so that labels can even be pre-applied to bags in batches. This means that when the flatbread has cooled, fresh-baked flavor can be locked in even quicker—helping The Bread Shed meet their mission to provide consistently incredible bread.