Label Liners – The Red Carpet for Labels

Sad, but true, most humans walk on flooring but don’t really pay much attention to why it’s there. There are wood floors, ceramic tile, vinyl floors, carpet… the list goes on and on.

The same thing holds true for label liners. Label liners (aka backings, carriers or release liners) tend to be overlooked and yet without them there would be no way to present die cut labels. Just like a red carpet, liners hold labels to transport them through converting and on to printers and automatic application equipment.

Illustrated diagram of label layers. It starts with the liner, then adhesive, followed by the facestock, and finally an optional protective coating.

Liner construction is simple; it consists of a basic carrier most commonly made of paper or polyester (PET) to which a layer of silicone is added. The specific amount of silicone determines how well the labels will peel off the carrier and the specific release values and coat weights are based on die cutting and dispensing requirements. Liners are further broken down into roll form and sheet form products.

In choosing a liner, one looks at its thickness, smoothness, strength, its lay flat characteristics, and how well it die cuts and dispenses. Some liners are even made to allow for what we call “back printing” on the reverse side of the liner.

Types of Liners

EIM warranties all parts on the above handheld applicators against defects in design, materials, and workmanship: 90 days on parts and 45 days on labor.

Roll FormGlassine
Paper¹
Poly Coated
Kraft Paper²
Sheet Form
Kraft Paper
PET³
Thickness (Avg.)2.5 – 4.6 mil2.2 – 3.1 mil
3 – 8 mil
4.6 – 12 mil1 – 4 mil
Smoothness
GoodVery GoodVery GoodVery GoodSuperior
Strength
GoodVery GoodVery GoodVery GoodSuperior
Die Cutting
GoodVery GoodVery GoodGoodSuperior
Dispensing
GoodVery GoodVery GoodN/A
Superior
Layflat
FairFairGoodVery GoodExcellent
Sheeting
N/APoor
Good
Very GoodExcellent
Backprinting
Very GoodVariesVariesVariesFair
Cost
LowLowMediumMediumHigh