Case Study: How the EcoHealth Alliance Uses Our Labels

A Face Only a Scientist Could Love

Knowing that customer satisfaction is one of the best forms of advertising, Electronic Imaging Materials, Inc. pays close attention to providing thorough customer service. From that, we often receive well-appreciated business referrals.

For example, we have been working with a large metropolitan university for many years, supplying them several types of CryoLabel®. Evidently they are happy with our products as they passed our name along to an international nonprofit organization called EcoHealth Alliance.

BatEcoHealth Alliance ( is dedicated to preserving human and animal health through local conservation, including saving endangered species and their habitats. They look for links between ecological disruption and wildlife and human health that involve “emerging diseases”, such as viruses. Through this research they often uncover the intricate links between delicate ecosystems, wildlife and human health and how diseases such as HIV/AIDS, Ebola, SARS and Nipah virus can be transmitted between animals and humans. As an example, it is said that HIV/AIDS jumped to humans by people eating monkey meat.

To do this research, their scientists concentrate on areas where dense human populations live close to diverse animal populations in remote areas. Local veterinarians and students help monitor virus activity not only in the U.S. but in various countries around the world such as Bangladesh, Thailand, Mexico, Malaysia, and Brazil, to name just a few.

EcoHealth Alliance scientists’ work involves collecting oral swabs, urine, feces and blood samples from animals so that they can document the animal’s health status. The university doing their laboratory testing recommended EIM and our Clear Sens-A-Mark® CryoLabel® for labeling their specimens. What EcoHealth Alliance needed went beyond just lab labels, however. They needed complete, yet portable label printing systems to reliably identify samples taken out in the field and which are then transferred in cryogenic storage back to the USA for testing. The solution EIM provided includes not only durable CryoLabel® and printing ribbons, but also network-compatible BarTender® Pro label design and printing software along with economical, yet rugged Zebra S4M printers.

Besides shipping these systems to all sorts of distant locations, we regularly provide customer assistance to personnel who may have never done label printing before. For instance, in one call with EcoHealth Alliance partners in Mexico, we worked with people anxiously trying to get one of our printing systems up and running before they headed out to do a study on migratory bats. (Bats are really not as scary as they look; in fact they actually help our environment by dispersing seeds, helping plant pollination and providing insect control.)

Anyway, our Variable Data Integration Specialist ingeniously overcame a language barrier and used Skype to demonstrate software and printer installation procedures – remotely taking control of their computer in Mexico via Turbo Meeting. Not only did he show them how to connect BarTender to their database, but he also uncovered the fact that a piece of ribbon was stuck in their print head. Once removed, the printing problem was solved!

It’s nice to know EIM plays a small part in such significant efforts. We hope this article will make you stop to think about just how important the conservation of our wildlife is and how wildlife health is as fragile as our own health and existence.

Photos Courtesy of EcoHealth Alliance

Electronic Imaging Materials