Customer Spotlight: Riding the Rails

Subways are a big part of our lives in modern times. Imagine labeling over 175 subway trains made up of four or six cars and then scanning barcodes on them in tunnels as the trains swiftly make their way towards their destinations. Sound fantastical? Well, think again, one customer of ours does just that.

This customer happens to be one of the most heavily-used mass transit systems in North America so this project was vital to their tracking (pardon the pun) system. They were able to label all of its subway trains using the popular and easy-to-setup-and-use Zebra S4M printer and BarTender® Professional software.

With special portable scanners placed within the tunnels, their labels are scanned as the trains move along their journey. Some of these trains can reach 15 miles per hour. Now, that may not seem fast, but to be able to scan a barcode that is moving is quite an achievement.

Another feat is actually having the labels withstand the harsh conditions of the subway systems. This was accomplished using Electronic Imaging’s EnduraLabels. These special polyester labels were named for their high endurance properties. The adhesive sticks to rough, dirty, and high textured surfaces that can even be oily or greasy. Using our EnduraLabels reduces the need for pre-cleaning, which in turn, reduces labor hours needed to apply the labels. The adhesive is very aggressive ensuring the trains are permanently labeled. If a label ever gets damaged, having their own printer lets them easily print a replacement.

EnduraLabels were specifically engineered to stand up to harsh industrial conditions, making them a perfect fit for this subway system application. So next time you are riding a subway, think of EIMINC® and how we can help your company solve some really tough applications.

Electronic Imaging Materials