Customer Spotlight: Imports and Labels

Unfortunately, a springtime increase in import prices on consumer goods like automobiles overshadowed a temporary drop in fuel costs. Some of this increase understandably developed as a result of the unfortunate circumstances in Japan that created supply disruptions and led to a dramatic drop in auto imports during the months of April & May 2011.

Car MirrorsOn the positive side of things, the US was able to reduce our trade deficit by selling and exporting more computers, telecommunications and heavy equipment during the same period. It is unfortunate for the US however, that the predictions are for this narrowing to be reversed over the coming months as Japan gets back to regular production and resumes shipping cars to the States.

We’re sure one of our customers is keeping a close eye on these importing trends as they prepare to process thousands of new vehicles landing in the Big Apple each year.  For them, importing is vital. Their company has shaped an important niche in the storage industry with a sizable location big enough to receive and store boatloads of vehicles destined for all part of the East Coast.

To keep track of their large, but temporary inventory, they use EIM’s 654 Removable Plastic Labels printed for them with serialized barcodes. Developed for durability, strength and superior printing, this label material is suitable for outdoor applications up to 6 months―more than enough time for the company to move their inventory. The fact that it will cleanly remove from painted metal is also a very important factor.

While we’ll be rooting for good car sales, this seems to be an appropriate example of how our country’s business moves with international commerce. Labels are used everywhere. Sometimes business is good and other times not so good, but the need for labels continues―for one product or another…imports, exports or simply “home-grown.” (Yes, we also have labels for electronics and heavy machinery!)

Electronic Imaging Materials